Athletic Ventures announced today (15 July) that ASDA has become an Official Partner of the London Athletics Meet, the annual UK edition of the Wanda Diamond League which takes place at the London Stadium on Saturday 20 July.
ASDA, the third largest supermarket chain in the UK, will be the Official Supermarket Partner of the London Athletics Meet which is the biggest one-day track and field meeting in the world. Serving more than 18 million customers each week in its stores and online and employing more than 150,000 people across the UK, ASDA will be represented on the trackside boards in the London Stadium at the event.
The partnership is the second commercial agreement signed by Athletic Ventures, the groundbreaking new joint venture between UK Athletics, The Great Run Company and London Marathon Events, following Vita Coco becoming the Official Hydration Partner of the London Athletics Meet. Athletics Ventures was formed in April 2024 to transfer the future and growth of athletics in the UK and to deliver major athletics events.
The London Athletics Meet – which will see the return of the world’s best athletes to the Stadium following a record-breaking sell-out in 2023 – is the tenth meeting of the 2024 Wanda Diamond League series and the biggest one-day athletics meeting in the world with more than 50,000 tickets already sold.
Jack Buckner, UK Athletics CEO, said, “We are delighted to be adding ASDA to our Official Partners for the London Athletics Meet which is just a few days away. ASDA is one of the UK’s leading supermarkets, so we are very pleased that they are joining our roster of partners for the event. We look forward to working with them on the biggest one-day athletics meeting in the world this Saturday.”
David Hills, Chief Customer Officer at Asda, said; “We believe in the power of bringing people together – whether that is for a big meal with all the family or an impromptu barbeque in the garden with friends. Sport also has an amazing power to people together, from all backgrounds, creating new bonds and conversations – and we are delighted to support the London Athletics Meet this summer.”
With a week to go to the London Athletics Meet, the commercial partner roster is continuing to grow alongside Wanda, Omega, Nike, Irwin Mitchell and Vita Coco.
Tickets to the 2024 London Athletics Meet start from £23 for adults, £5 for juniors and are close to selling out. Secure your place to the world’s biggest one day athletics meet HERE.
